???stas?a p??s?p???? ded?µ????

?? ??st?t??t? G?a?te a?a?????sµ??? s?µate??  (Goethe-Institut e.V.), µe ?d?a st?? ?d? Oskar-von-Miller-Ring, 18, 80333 ???a?? („a???????? a?afe??µe?? ?? “??st?t??t? G?a?te" ? „?µe??“) ap?te?e? ?? f???a? t?? ?st?t?p?? Website www.goethe.de („Website“) t?? a?µ?d?a ?p??es?a ??a ta p??s?p??? ded?µ??a t?? ???st??  („a???????? a?afe??µe??? ?? „?se??“) t?? ?st?t?p?? s?µf??a µe t? p?e?µa t?? ?as???? ?a????sµ?? ??a t?? p??stas?a t?? p??s?p???? ded?µ???? t?? ?.?. (GDPR) ?a? t?? ?e?µa????? ??µ?? pe?? p??stas?a? p??s?p???? ded?µ???? ?a? ?d?a?te?a t?? ?e?µa????? ?µ?sp??d?a??? ??µ?? ??a t?? p??stas?a p??s?p???? ded?µ???? (BDSG).

?e??e??µe??

1. ??????O???? ???S? ??? ?S???????
2. S????G? ???????O? ??? ???S? t??? G?? S???????? ??????OS?
3. ?GG??F? ??? ??G????S??S  GOETHE.DE
   a) ?ed?µ??a ?? p??? t? p??s?p? sa? ?a? pe??e??µe?a p?? s??t?????a? ap? es??
   b) ??at?µ??e?µ??? Marketing
   c) ??µ?s?e?s? t?? ded?µ????
   d) ??ta??a?? ded?µ???? µeta?? t?? s?st?µat?? d?a?e???s?? ???ssa? ?a? t?? ???a??asµ?? sa?
   e) ??a??af?
4. Google Recaptcha ??? Google Maps
   a) Google reCAPTCHA
   b) Google Maps
5. S????G? ???????O? ??? ???S? t??? p??? ?? S???? t?? ???S?? ???F???S?S?S
   a) ??af?µ?s? µ?s? ta??d??µe???
   b) E-Mail-Newsletter
6. COOKIES
7. WEB-?????S?
   a) Mapp
   b) Google(Universal) ??a??se??
   c) Google AdWords ?a? Google Conversion Tracking
   d) Google Analytics Remarketing   
   e) Facebook Pixel
   f) Bing Ads
   g) LINKEDIN INSIGHTS
8. SOCIAL NETWORKS
   a) ???s? t?? Social Plugins ?a? Widgets ap? t? Facebook, Twitter, Google+, Instagram ?a? epaf?? µe t?? ???s? t?? d?a??af??  Shariff
   b) ???s? t?? Widgets ap? t? Spotify ?a? t?  Soundcloud
   c) S??des? ?a? pa???s?as? pe??e??µ???? t?? Social Media.
   d) You Tube ?a? Vime? Video Plugin
   e) ?  Online pa???s?a µa? sta ????????? d??t?a   
   f) Social Media Monitoring
9. ???????S? ???????O? S? ??????S
   a) ??aß?ßas? ded?µ???? se ??st?t??ta G?a?te (Goethe-Institute)
   b) ??aß?ßas? ded?µ???? st? ?e?t???? a??e?? e?et?se??
10. ?SF????? ?O? ???????O?
11. ?? ?????O???? sa? ??? ?????????? ???????O???S
12. ?????O?? ??????OS?S

?? ??st?t??t? G?a?te ?aµß??e? p??? s?ßa?? t?? p??stas?a t?? ded?µ???? sa?. ?e t?? pa???sa d???s? p??s?p???? ded?µ???? ?????µe ?a sa? e??µe??s??µe µe ???e d?af??e?a, p??a p??s?p??? ded?µ??a (a???????? a?afe??µe?a ?? „?a ded?µ??a sa?“) s???????µe, epe?e??a??µaste ?a? ???s?µ?p????µe, ?ta? ese?? µa? ep?s??pteste Online / ? ???s?µ?p??e?te t?? p??t?se?? ap? t?? ?st? (Web) t?? ??st?t??t?? G?a?te.   

1. ??????O???? ???S? ??? ?S???????

?p??e?te ?a ep?s?ef?e?te t?? ?st?t?p? µa? ?a? ?a ???ete ???s? t?? d?ad??t?a??? p??sf???? µa?, ????? t?? d???s? p??s?p???? sa? st???e???. ?e ???e ???s? t?? d?ad??t?a??? t?p?? ? d?a??µ?st?? t?? pa???sµ??? ?st?? (Web server) ap????e?e? µ??? a?t?µata ta ded?µ??a p??sßas?? se ep???µa??µe?a Logfiles t?? d?a??µ?st? p?? ???st?p?????ta? a?t?µata ap? t? ????sµ??? p?????s?? (Browser), ?p?? p.?. t? ???µa t?? ??t??µe??? a??e???, t?? te?e?ta?a ep?s?ef?e?sa se??da, ?µe??µ???a ?a? ??a t?? ???s??, t?? p?s?t?ta t?? ded?µ???? p?? ???s?µ?p??????a? ?a? d?aß?ß?st??a?, t?? d?e????s? ??, t?? p????? t?? d?ad??t?a??? pe??e??µ????, ??p. St? p?a?s?? t?? ?at’ e?t???? µa? epe?e??as?a? ? t??t?? p?????? p??sf??e? ??a eµ?? t?? ?p??es?e? t?? d?ad??t?a??? ?p?d???? (Hosting) ?a? t?? pa???s?as? t?? ?st?t?p??. ??t?? ? p?????? ??e? t?? ?d?a se µ?a ???a t?? ????pa???? ???s?? ? t?? ????pa???? ??????µ???? ?????.

G?a t?? s??t?µ?te?? ????? f??t?s?? t?? ap’ e??e?a? s??des?? ???s?µ?p????µe ??a Content Delivery Network („CDN“), ?p?? ? ?st?t?p?? µetaf??eta? µ?s? t?? Webserver e??? pa????? CDN, ? ?p???? d?ast????p??e?ta? ??a eµ?? st? p?a?s?? e?t???? epe?e??as?a?. ?a? st?? p????? t?? d?a??µ?st? t?? pa???sµ??? ?st?? (Webserver) s???????ta? a?t?st???a ded?µ??a p??sßas??.

??a ta ded?µ??a p??sßas?? ap????e???ta? ??a t?? ??????? d????e?a 7 ?µe???. ?a ded?µ??a a?t? a???p?????ta? ap???e?st??? ?a? µ??? ??a t?? d?asf???s? t?? ?µa???? ?e?t?????a? t?? ?st?t?p?? ?a?, t?? a????s?? t?? sfa?µ?t?? ?a? t?? ße?t??s?? t?? p??sf???? µa?.? ???s? t?? pa????? CDN, ?p?? ?a? ??a t?? ed? d?ad??as?a e??p??ete? t?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ?at? t? ????? 6 ed. 1 p??tas? 1 st???e?? f t?? GDPR ??a t?? ???? pa???s?as? t?? p??sf???? µa?.    

 2. S????G? ??? ???s? ???????O? ??a t?? e?p????s? s?µßas?s

S???????µe p??s?p??? ded?µ??a, ?ta? ese?? µa? ta ???st?p??e?te st?? ep????????a sa? µa?? µa? (p.?. ??t?p? ep????????a? ? ??e?t?????? µ???µa), ?at? t?? e???af? sa? se ???a??asµ? ???st? (a???????? a?afe??µe??? ?? „???a??asµ?? st? ??st?t??t? G?a?te“ („Goethe.de“),  ? st? p?a?s?? µ?a? ???t?s?? sa?, p.?. se ??a tµ?µa ???ssa? ? se µ?a e??tas? ???ssa?. S?et??? µe t? p??a ded?µ??a s???????ta? ep? µ?????, ?a? p??a st???e?a d??????ta? ?p???e?t??? ?a? p??a ???e???e???, a?af??eta? sta e??st?te ??t?pa.

S???????µe ?a? epe?e??a??µaste ta ded?µ??a p?? ese?? µa? ???st?p??e?te se a?t?? t?? pe??pt?se?? ??a t?? e?p????s? t?? e??st?te s?µßas??, d??ad? ??a pa??de??µa ??a t?? ???p???s? µ?a? ?atata?t???a? e??tas?? e? ??e? t?? tµ?µ?t?? ???ssa? ? e??? tµ?µat?? ???ssa?, s?µpe???aµßa??µ???? st? t???? ?a? t?? p??ß?ep?µe??? e??tas??, ?a??? ?a? ??a t?? epe?e??as?a t?? epe??t?se?? sa? s?µf??a µe t? ????? 6 ed. 1, p??tas? 1 st???e?? 1 b t?? ?a????sµ?? GDPR. ?f?s?? d???sate ??t?? t?? s???at??es? sa? se a?t? t? p?a?s??, ??a t?? epe?e??as?a e?d???? ?at??????? p??s?p???? ded?µ???? s?µf??a µe t? ????? 9 ed. 2 st???e?? a t?? ?a????sµ?? GDPR, t?te eµe?? s???????µe ta ded?µ??a ??a t?? ??e?a sa? (p.?. a??e???e?) ap???e?st??? ?a? µ??? ??a t?? s??p? p?? µa? ???st?p??e?te ?at? t?? s???at??es? sa?.

?et? t?? p???? e?t??es? t?? e??st?te s?µßas??, ? t?? d?a??af? t?? ???a??asµ?? ???st?, ta ded?µ??a sa? ?a desµe???ta? - ??e?d????ta? ap? t?? pe?a?t??? ???s? ?a? ?a d?a???f??ta? µet? t?? e?p??? t?? p???esµ??? f??a??? p?? p??ß??p??ta? ap? t??  f?????????? ?a? eµp?????? d?at??e??. ??? de? ?s??e? ? ?p?????s? ??a f??a?? ß?se? f?????????? ? eµp?????? d?at??e?? ??a ep? µ????? ded?µ??a, t?te a?t? ?µesa µet? t?? e?p????s? t?? e??st?te s?µßas?? ?a d?a???f??ta?. ??t? d?af??et??? ?a ?s??e? µ???, ef?s?? ese?? ??t?? d?sete t?? s???at??es? sa? ?a? ??a µ?a ???? ???s?, ? e?? eµe?? ep?f??a????aµe µ?a? pe?a?t??? ???s?? ded?µ????, p?? ep?t??peta? ap? t? ??µ?, ?a? ??a t?? ?p??a ?a sa? e??µe??s??µe st?? s????e?a.

?a ded?µ??a t?? ???a??asµ?? sa? se s??s? µe t?? µa??s?a?? p?atf??µa µa? d?a???f??ta? a?t?µata µet? ap? t??a ?t? µ? ???s??.

??aß?ßas? ded?µ???? ??a t?? e?p????s? s?µßas??

St? p?a?s?? t?? e???af?? se tµ?µa ???ssa? ?a? se µ?a e??tas?, ta p??s?p??? sa? ded?µ??a ?a epe?e??????ta? st? ?e?t???? µa? s?st?µa d?a?e???s?? tµ?µ?t?? ???ssa?, st? ?p??? ????? p??sßas? ?at? ?a???a ?a? ???a ??st?t??ta G?a?te. ??t? ???eta? ??a t?? e?t??es? t?? s?µßas?? ?at? t? ????? 6 ed. 1 p??tas? 1 st???e?? b t?? ?a????sµ?? GDPR ?a??? ?a? ??a t?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ??a ta ?????a st???e?a ?a? t?? ???? a??e????t?s? t?? ded?µ???? ?at? t?? e???af? sa? se ??a tµ?µa ???ssa? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? f t?? ?a????sµ?? GDPR. ?f?s?? ? epe?e??as?a p??s?p???? ded?µ???? ?aµß??e? ???a s?et???, se ???e? e?t?? t?? ????pa???? ???s?? ? t?? ????pa???? ??????µ???? ?????, eµe?? s?µf???saµe µe ta a?µ?d?a ??st?t??ta G?a?te ?a t?????ta? ?? st??ta? ??t?e? p??stas?a? ded?µ???? p??s?p???? ?a?a?t??a pa?????ta? ?ts? t?? ?at?????? e????s? ?at? t? p?e?µa t?? ?????? 46 ed. 2 st???e?? c t?? ?a????sµ??  GDPR p??? t? s??p? t?? p??stas?a? t?? ded?µ???? sa?.
O? p??? t?? e?p????s? t?? s?µßas?? d?aß?ß????µe ta ded?µ??a sa? st?? ep??e???s? p?? e??a? e?teta?µ??? ??a t?? ap?st??? t???, ef?s?? a?t? ?a??stata? apa?a?t?t? ??a t?? pa??d?s? a?t??e?µ???? ? t?? pa???? ?p??es??? p?? pa?a???????a?. ??????a µe t?? p????? p????µ?? p?? ep????ate ?at? t?? d?ad??as?a pa?a??e??a?, d?aß?ß????µe ??a t?? e?t??es? t?? p????µ??, ta p??? t? s??p? a?t? s???e??µe?a ded?µ??a p????µ??, st? p?st?t??? ?d??µa p?? ??e? ??ße? t?? e?t??? ??a t?? p????µ?, ?a? e?de??µ???? st?? ap? eµ?? e?teta?µ??? p????? p????µ?? ? st?? ep??e?µ??? ?p??es?a p????µ??. ?? ep??e?µ???? p?????? p????µ?? s???????? ?a? ?? ?d??? e? µ??e? a?t? ta ded?µ??a, ef?s?? d?at??e?te se a?t??? ??p???? ???a??asµ?. St?? pe??pt?s? a?t? ?a p??pe? ?a d???sete ?at? t?? d?ad??as?a pa?a??e??a? ta ded?µ??a p??sßas?? sa?. ?d? ?s??e? ? d???s? p??stas?a? ded?µ???? p??s?p???? ?a?a?t??a t?? e??st?te pa????? p????µ??. G?a pa?a??e??e? st? ?at?st?µa t?? ?st?t?p?? µa? d?aß?ß????ta? ?µesa ta ded?µ??a p????µ?? p?? d?sate, st?? e?teta?µ??? p????? p????µ??. ?µe?? de? ????µe p?t? p??sßas? se a?t? ta ded?µ??a.

?f?s?? ? p?????? p????µ?? epe?e????eta? ta p??s?p??? sa? ded?µ??a p??? t? s??p? t?? d?e?pe?a??s?? t?? p????µ??. p.?. ?at? t?? d?ad??as?a p????µ?? µe p?st?t??? ???ta, ?? ?pe?????? ?at? t? p?e?µa t?? ?????? 4 ed. 7 t?? GDPR, ?a sa? d?s??µe p????f???e? p?? ? p?????? p????µ?? ?fe??e? ?at? ta ????a 13,14 GDPR ?a sa? pa???e?. ??t?? t?? p????f???e? µp??e?te ?a ß?e?te
ed? ?a? ed?.

St? p?a?s?? t?? e?t??es?? t?? d???? µa? s?µß?se?? µe es??, ??a pa??de??µa ??a t?? pa???? ?p??es??? sta tµ?µata e?µ???s?? ???ssa?, d?aß?ß????µe ta ded?µ??a sa? e? µ??e? se pa?????? ?p??es???, p?? a?t?? ta epe?e??????ta? ?at’ e?t??? µa? ?a? st? p?a?s?? µ?a? ?f?st?µe??? s?µßas?? epe?e??as?a? e?t???? µeta?? t?? ??st?t??t?? G?a?te ?a? t?? e??st?te pa????? ?p??es???. ??a? t?t???? p?????? ?p??es??? µp??e? ??a pa??de??µa ?a e??a? ? p?????? e??? ????sµ????, p?? t? ??st?t??t? G?a?te ???s?µ?p??e? ??a t?? e?t??es? t?? s?µßas??.   

3. e???af? ?a? ???a??asµ?s st? GOETHE.DE.

??? ???fete s????a ? ap??e?? sa?, a?ta???ssete a?t? µe ?????? ???ste?, s?µµet??ete se Online µa??µata, ???s?µ?p??e?te p?atf??µe? µa??µ?t??, a?????ete p?????ta ap? t? Online-Shop, da?e??este ??f?a?? µ?sa ?a? ???ete ???t?s? ??a µa??µata ? e?et?se?? ? ???ete ?a ???s?µ?p??e?te t? Online-Service µa? (??a t?? ??e??a ß?ß????, t?? ???t?s? t??? ? t?? pa??tas? a?t?? ??p.) e??a? apa?a?t?t? ? e???af? ?a? ? d?µ??????a e??? „???a??asµ?? Goethe.de“. G?a t?? e???af? a?t? epe?e??a??µaste ta ded?µ??a t?? e???af?? sa? (E-Mail d?e????s? ?a? ??d???? p??sßas??) µe a?t? p?? ??ete p??sßas? st?? p??s?p?p???µ??e? p??sf???? t?? ??st?t??t?? G?a?te, t?? ???????e?se? s??a???se?? sa?, ?a??? ?a? t?? ???a sa? ?a? t?? ep??e?µ??? ???ssa.    

a) ?ed?µ??a ??a t? p??s?p? sa? ?a? ??a ta pe??e??µe?? sa?
O? ?p???e?t??? st???e?a st? p?a?s?? t?? d?µ??????a? t?? ???a??asµ?? Goethe.de p??ß??p??ta? ta ded?µ??a, p?? ??e?a??µaste ?p???e?t??? ??a t?? e?t??es? t?? p??sf???? µa? ? µ?a? s?µßat???? s??s?? p?? ?p???e? µa?? sa?. 

S???????µe ?a? epe?e??a??µaste ta ded?µ??a p?? µa? d?sate st? p?a?s?? t?? s?µßat???? e?p????s?? t?? pa???sa? s?µßas?? ???s?? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? b GDPR

• ??a t?? ??e??? t?? a?t?s?? sa? µe s??p? t?? d?µ??????a t?? ???a??asµ??  Goethe.de
• ??a t?? pa???? d??e?? ?p??es???, st?? ?p??e? s?µµet??ete (Blogs, Fora, ?e?t?????a ??a ta s????a, at?µ??? pa???s?as?, Communities, Chats, ??p.)
• ??a t?? e?p????s? t?? ?p???e?se?? µa? p?? ap??????? ap? s?µß?se??, p?? ?f?sta?ta? µa?? sa? (d???es? t?? µa??µ?t?? se ap’ e??e?a? s??des? - Online, t?? µa??s?a??? p?atf??µa? ?a? t?? ??f?a??? µ?s?? ??a t? da?e?sµ?, t?? pa??d?s? p?????t?? ap? t? Webshop ?a??? ?a? t?? e?t??es? t?? µa??µ?t?? ?a? t?? e?et?se??, t?? s?µß?se?? µe t?? ß?ß??????? – ???s?d??e??).

?p??e?te ???e???e??? ?a d?sete ?a? ???a st???e?a ?? p??? t? p??s?p? sa? ?a??? ?a? pe??e??µe?a (ta ep???µa??µe?a user generated content, ?p?? µ?a f?t???af?a, ?e?µe?a se µ??f? Blog- ? ap??e?? Foren, ???µe? ep? s???t?se?? ??p.). S?et??? µe t? p??a ded?µ??a s???????ta? ep? µ????? ?a? p??a st???e?a e??a? ?p???e?t??? ? p??a??et???, ?a t? e????ete sta e??st?te ??t?pa s?ed?asµ??. ?pe?e??a??µaste ta ded?µ??a p?? d?sate p??a??et??? ??a ?a d?af??????µe ta p??????ta ????? s?µf????ta se µ?a µe?a??te?? a?ta??a?? st? p?a?s?? t?? p?atf??µa? µa? ?at? t? ????? 6 ed. 1 p??tas? 1 st???e?? f GDPR.   

b) ???s?p?p???µ??? Marketing
???s?µ?p????µe ??a s??p??? Marketing ta ded?µ??a p?? d?sate st?? ???a??asµ? ???st? pa??????a ??a µ?a p??s?p??? sta µ?t?a sa? d?aµ??f?s? t?? ?st?t?p?? µa? ?a? t?? d?ad??t?a??? p??sf???? µa?, p.?. µ?a p??s?p??? a????? se??da ?a? ??a ped?? p??f??, st? ?p??? sa? pa???s?????µe t?? e?d?af????se?  p??sf????. ??t? e??p??ete? t?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ??a t? ß??t?st? eµp????? d???es? t?? p?????t?? µa? ?at? t? ????? 6 ed. 1 p??tas? 1 st???e?? f  GDPR. ?? ??t????e µ?a a?t?st???? s???at??es? (p.?. µ?a s???at??es? ??a t?? ap????e?s? cookies), ? epe?e??as?a ???eta? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.    

c) ??µ?s?e?s? ded?µ????
?a ded?µ??a p?? e????f??ta? ap? t?? ???s? t?? ???a??asµ?? Goethe.de e??a? e? µ??e? eµfa?? ??a ?????? ???ste?. ??t? pe???aµß????? p.?. t? ???µa sa? ? t? ???µa ???st?, t?? ap??e?? sa?, µa?? µe t?? ?µe??µ???a ?a? t?? ??a t?? d?µ??????a? t?? ???a??asµ??, t?? ?d??t?ta µ????? se ?µ?de?, t??? f????? sa?, t?? ??ste? e?µ???s??, ta ded?µ??a sa?, t?? ?atast?se?? ap? t?? ap’ e??e?a? s??d?se?? sa? Online, t?? a???????se?? sa?, t?? d????e?a t?? ?d??t?ta? µ?????, t? f??? sa? ?a? t?? ?ata????se?? sa? st? ß?ß??? ep?s?ept??. ? d?µ?s?e?s? t?? ded?µ???? e??a? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? b GDPR apa?a?t?t? ??a ?a µp???se? ?a sa? d?a??se? t?? s?µßat??? ?a????sµ??e? ?e?t?????e? t?? p?atf??µa? µa?.
  ???????
 
d) ??ta??a?? ded?µ???? µeta?? t?? s?st?µat?? µa? d?a?e???s?? ???ss?? ?a? t?? d???? sa? ???a??asµ?? Goethe.de.
G?a ?a µp??e? t? s?st?µa d?a?e???s?? tµ?µ?t?? ?a? e?et?se?? ?a ß??pe? t?? p????f???e? ?a? ta ap?te??sµata p?? pe????e? ? ???a??asµ?? sa? st? Goethe.de  ?aµß??e? ???a µ?a a?ta??a?? ded?µ????  (ep???µa??µe?? Pairing) µeta?? t?? ????sµ???? t?? s?st?µat?? d?a?e???s?? tµ?µ?t?? ?a? e?et?se?? ?a? t?? ???a??asµ?? sa? st? Goethe.de.  ??t? e??p??ete? s?µf??a µe t? ?????  6 ed. 1 p??tas?  1 st???e??  f GDPR st?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ??a t?? s??des? t?? s?????? t?? ded?µ????, ??a ?a ?atast?s??µe d??at? se es?? µ?a e??a?a d?a?e???s? t?? ?????? ded?µ???? ?a? µ?a ?e???? e????a t?? µa??µ?t?? ?a? e?et?se?? p?? ep????ate ?a? ??e?sate ?a? st? d??? µa? Webseite.

  e) ??a??af?
??? de? ep?ßeßa??ste e?t?? 7 ?µe??? t?? e???af? sa?, ? ???a??asµ?? sa? st? Goethe.de µa?? µe ??a ta ded?µ??a p?? d?sate ?at? t?? e???af? sa? ?a d?a??af???. ??? ep?ßeßa??ste t?? e???af? sa?, ?a d?µ???????e? ??a? ???a??asµ?? ???st? a?t?st???a µe t?? pa???se? epe????se??. ??t?? de? ?s??e? µ??? ??a ???a??asµ??? Goethe.de p?? ???s?µ?p?????ta? st? p?a?s?? µ?a? ???t?s?? st? Webshop. ??t?? ?a ?s??e? d?a????, e?? de? ??t?sete t?? d?a??af? t??. ? d?a??af? t?? ???a??asµ?? sa? Goethe.de ?a? t?? ded?µ???? p?? ?p?????? e?e?, e??a? a?? p?sa st??µ? d??at? ?a? µp??e? ?a ???e? e?te µe µ???µ? sa? st?? ??t??? ?p??es?a ep????????a? e?te st?? ???a??asµ? ???st? µ?s? p??ß?ep?µe??? ?e?t?????a?.          

4. Google Recaptcha kai Google Maps

 
a) Google reCAPTCHA
???? t? s??p? t?? p??stas?a? e? ??e? t?? ?at????s?? t?? e?t?p?? µa? st?? ?st?t?p? ?a? t?? Spam, ???s?µ?p????µe st? p?a?s?? µe????? e?t?p?? st?? ?st?t?p? µa? t? p????aµµa Google reCAPTCHA Service. ?e t?? epa???e??? t?? ?e???????t?? e???af??, ? ?p??es?a a?t? eµp?d??e? t? ?a e?te??se? ??p??? a?t?µat?p???µ??? ????sµ??? (t? ep???µa??µe??  Bots) ?ata???st???? e????e?e? st?? ?st?t?p?. ??t? e??p??ete? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? f  GDPR st?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ??a t?? p??stas?a t?? ?st?t?p?? µa? ap? ?ata???st???? e????e?e? ?a??? ?a? st?? ap??s??pt? pa???s?as? t?? Online s??des?? µa?.

?? Google reCAPTCHA ap?te?e? µ?a p??tas? t?? Google Ireland Limited, µ?a? eta??e?a? p?? ??e? s?sta?e? ?at? t? ???a?d??? d??a?? ?a? ?e?t????e? µe ?d?a st? Gordon House, Barrow Street, Dublin 4, ???a?d?a (www.google.de). ?f?s?? d?aß?ßast??? p????f???e? st?? Server t?? Google st?? ?.?.?. ?a? e?e? ap????e?t???, a?µ?d?a e??a? ? aµe???????? eta??e?a µe t?? ep???µ?a  Google LLC p?? f??e? p?st?p???s? µe t?? t?t?? EU-US-Privacy Shield. ?? p??sfat? p?st?p???t??? e??a? ed? d?a??s?µ?. ???? a?t?? t?? S?µf???? µeta?? t?? ?.?.?. ?a? t?? ????pa???? ?p?t??p??, ? te?e?ta?a ??e? d?ap?st?se? ??a t? a?t?st???? ep?ped? p??stas?a? ded?µ???? t?? p?st?p???µ??? ap? t?? t?t??  Privacy Shield ep??e???s?. ? Google reCAPTCHA ???s?µ?p??e? µ?s? e??? ??d???? p?? s??d?eta? µe t?? ?st?t?p?, t? ep???µa??µe?? JavaScript, st? p?a?s?? t?? epa?e??????, µe??d???, p?? ?a??st??? d??at? ap? es?? t?? a????s? t?? ???s?? t?? ?st?t?p??, ?p?? p.?. Cookies. ?? a?t?µata s???e?µ??e? p????f???e? µe t?? ???s? a?t?? t?? ?st?t?p?? µa?? µe t?? d??? sa? d?e????s? ??,  d?aß?ß????ta? ?at? ?a???a se ??a?  Server t?? Google st?? ?.?.?. ?p?? ?a? ap????e???ta?.  ?a??????a ???eta? d?a???? ????? Cookies p?? ap????e???ta? st? d??? sa? Browser ap? t?? ?p??es?e? t??  Google µ?s? t?? reCAPTCHA.

?e? µp??e? ?a ???e?  a?????s? ? ? ap????e?s? t?? p??s?p???? ded?µ???? ap? ta ped?a e???af?? t?? e??st?te e?t?p??. ?e?a?t??? p????f???e? ??a t? ??µa t??  p???t???? p??stas?a? p??s?p???? ded?µ????  ap? t?? Google ?a ß?e?te st?? ?st?t?p? www.google.com/policies/privacy/.

?p??e?te ?a eµp?d?sete t?? ap??t?s? t?? ded?µ???? p?? d?µ?????????a? ap? t? JavaScript, ? t? Cookie ?a? s?et????ta? µe t?? ???s? t?? ?st?t?p?? ap? es??, ( µa?? µe t?? d?e????s?  IP) st?? Google, ?a??? ?a? t?? epe?e??as?a a?t?? t?? ded?µ????, µe t? ?a ???e? ? s??des? t?? ???µ?se??  ???µ?s? t?? d???? sa? Browser ?a? ? e?t??es?  t?? JavaScript, ? ? efa?µ??? t?? Cookies. ?a?a?a???µe p??s??te ?t? a?t? µp??e? ?a pe?????se? t?? ?e?t???????t?ta t?? p??sf???? t?? ?st?t?p?? µa? ??a t?? d??? sa? ???s?.    

b) Google Maps
St?? ?st?t?p? µa? ???s?µ?p????µe t?? s??des? t?? ?a?t?? t?? Google Maps, ??a ?a pa???s?ast??? se e????a ?? ?e???af???? p????f???e?. ? ap????e?s? t?? cookies t?? Goolge Maps ?a? ? ???s? a?t?? t?? e??a?e??? a????s?? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ? epe?e??as?a ???eta? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.
?p??e?te ?a ap?t???ete t?? ap????e?s? t?? cookies ep??????ta? t?? ?at?????e? ???µ?se?? st? p????aµµa pe?????s?? sa?· ?a ???aµe ?a ep?s?µ????µe ?st?s? ?t? st?? pe??pt?s? a?t? de? ?a µp??e?te st? s????e?a ?a ???s?µ?p???sete ??e? t?? ?e?t?????e? a?t?? t?? ?st?t?p?? se ??? t??? t?? ??tas?.

?? Google Maps ap?te?e? µ?a p??tas? t?? eta??e?a? Google Ireland Limited p?? ??e? s?sta?e? ?at? t? ???a?d??? d??a?? ?a? ?e?t????e? µe ?d?a st? Gordon House, Barrow Street, Dublin 4, ???a?d?a, (www.google.de).

?f?s?? d?aß?ßast??? p????f???e? st?? Server t?? Google st?? ?.?.?. ?a? e?e? ap????e?t???, a?µ?d?a e??a? ? aµe???????? eta??e?a µe t?? ep???µ?a  Google LLC p?? f??e? t?? p?st?p???s? µe t?? t?t?? EU-US-Privacy Shield. ?? p??sfat? p?st?p???t??? e??a? ed? d?a??s?µ?. ???? a?t?? t?? S?µf???? µeta?? t?? ?.?.?. ?a? t?? ????pa???? ?p?t??p??, ? te?e?ta?a ??e? d?ap?st?se? ??a t? a?t?st???? ep?ped? p??stas?a? ded?µ???? t?? p?st?p???µ??? µe t?? t?t??  Privacy Shield ep??e???s?. St?? pe??pt?s? ???s?? e??? ?st?t?p?? ?p?? e??a? s??dedeµ??? t? p????aµµa Google Maps, ? d?a??µ?st?? ep?s?? t?? pa???sµ??? ?st?? s?????e? ta a?t?µata ded?µ??a p??sßas?? t?? Google se ep???µa??µe?a Server-Logfiles, p?? ???st?p?????ta? a?t?µata ap? t? ????sµ??? p?????s??, ?p?? p.?. t? ???µa t?? ??t??µe??? a??e???, ? te?e?ta?a ?st?se??da p?? ???s?µ?p??????e, ? ?µe??µ???a ?a? ? ??a t?? ???s??, ta ????sµ??? p?????s?? p?? ???s?µ?p??????a?, ? p?s?t?ta t?? ded?µ???? p?? d?aß?ß?st??e, ? d?e????s? ??, ? ??t??µe??? p?????? ??p. ?e t?? ???s? t?? Google Maps t?? Google, ?a t???????? epe?e??as?a? ?a? ta ded?µ??a ??a t?? ???s? t?? ?e?t??????? t?? ?a?t??, ap? t??? ep?s??pte? t?? ?st?se??d??.

?e?a?t??? p????f???e? ??a t? ??µa t??  p???t???? t?? p??stas?a? p??s?p???? ded?µ????  ap? t?? Google ?a ß?e?te st?? ?st?t?p? https://policies.google.com/privacy.   

5. S????G? ??? ???S? ???????O? G?? ??? ???S? ???F???S?

 
a) ??af?µ?s? µ?s? ta??d??µe???
?p?f??ass?µaste ?a ???s?µ?p????µe t? ???µa ?a? t? ep???µ? sa?, t?? ta??d??µ??? sa? d?e????s? ??a d????? µa? d?af?µ?st????? s??p??? p.?. ??a t?? ap?st??? ap? e?d?af????se? p??sf???? ?a? p????f???e? ??a ta p?????ta µa? µ?s? t?? ta??d??µe???. ??t? e??p??ete? t?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? µ?a? a?t?st??µ?s?? s?µfe???t?? ??a µ?a d?af?µ?st??? e????e?a p??? t??? pe??te? µa? ?at? t? ????? 6 ed. 1 st???e?? f t?? ?a????sµ?? GDPR. ?p??e?te ?a a????e?te t?? ap????e?s? ?a? ???s? t?? ded?µ???? sa? p??? t? s??p? a?t? a?? p?sa st??µ?, µ?s? t?? s?et???? e??µ???s?? st?? d?e????s? datenschutz@goethe.de.    

b) E-Mail-Newsletter
??? d????e?te se ??a ap? ta Newsletter µa?, eµe?? ?a ???s?µ?p????µe ta p??? t??t? apa?a?t?ta ? e?d??? ???st?p??????ta ap? es?? ded?µ??a, ??a ?a sa? ap?st?????µe ta?t??? t? s??d??µ?t??? E-Mail-Newsletter. ? ap?st??? t?? E-Mail-Newsletter ?aµß??e? ???a d???µe? t?? e?d???? ??t?? s???at??es?? sa? ?at? t? ????? 6 ed. 1 p??tas? 1, st???e?? a t?? ?a????sµ?? GDPR. G?a ?????? asfa?e?a? ?a ???s?µ?p????µe ed? t? ep???µa??µe?? s?st?µa Double-Opt-In: Ta sa? ap?ste????µe ??a p??t? f??? ??a Newsletter µe ??e?t?????? µ???µa -E-Mail- p??? ep?ßeßa??s? t?? s??d??µ?? sa?, µ??? e?? ese?? ??ete ep?ßeßa??se? p??? t?? d???s? sa? ??a t? Newsletter. ???? t? s??p? a?t? ?a sa? ap?ste????µe ??a ??e?t?????? µ???µa -E-Mail- p??? ep?ßeßa??s? t?? s??d??µ?? p?? ?a pe????e? t? s?et??? Link. ?e t?? t??p? a?t? ?????µe ?a d?asfa??s??µe ?t? µ??? ese?? ?a µp??e?te ?a d????e?te ?? ??t???? t?? ??e?t??????? ta??d??µe??? p?? ?a µa? ??ete ???st?p???se?.

?? Newsletter µp??e? e?de??µ???? ?a ap?st???eta? st? p?a?s?? t?? epe?e??as?a? ap? ??a? e??te???? p????? ?p??es???, st?? ?p??? ?a d?aß?ß?s??µe ??’ a?t? t? s??p? t?? ??e?t?????? sa? d?e????s?. Se t?t??e? pe??pt?se?? ? epe?e??as?a ?a ???e? ?at’ e?t??? µa?. ?p??e?te ?a e?a?t???e?te a?? p?sa st??µ? st?? ???s? a?t? t?? ??e?t??????? sa? d?e????s??, µe t?? ap?st??? µ???µat?? st?? ??t??? d?e????s? ep????????a? ? ?a e?a?t???e?te se p??ß?ep?µe?? p??? t??t? Link µe t? d?af?µ?st??? µ???µa, ????? ?a p???????? ???a ???da, e?t?? ap? ta ???da d?aß?ßas?? s?µf??a µe t?? ßas???? t?µ??.

?f?s?? ? p???????p??es??? ??e? t?? ?d?a t?? st?? ?.?.?., p??s????µe p??ta ?a ?p???e? p?st?p???s? s?µf??a µe t? s?st?µa EU-US-Privacy Shield. ?? ep??a??? p?st?p???t??? µp??e?te ?a e????ete ed?. ???? a?t?? t?? S?µf???? µeta?? t?? ?.?.?. ?a? t?? ????pa???? ?p?t??p?? ? te?e?ta?a ??e? d?ap?st?se? ?t? ?? ep??e???se?? p?? f????? t?? p?st?p???s? t?? Privacy Shield ????? t? a?t?st???? ep?ped? p??stas?a? p??s?p???? ded?µ????.

G?a t?? ap?st??? e??µe??t???? de?t??? µ?s? email µ?s? t?? pa????? ?p??es??? ap?st???? «Mailchimp» ?s????? ep?p???? ta a??????a:
? ap?st??? t?? e??µe??t???? de?t??? ???eta? µ?s? t?? pa????? ?p??es??? ap?st????
«MailChimp», µ?a? p?atf??µa? ap?st???? e??µe??t???? de?t??? t?? aµe???a????? pa????? Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. ???? ?a????sµ??? p??stas?a? ded?µ???? t?? pa????? ?p??es??? ap?st???? ?a t??? ß?e?te ed?: https://mailchimp.com/legal/privacy/. ???s?µ?p????µe t?? p????? ?p??es??? ap?st???? ß?s? t?? e???µ?? s?µfe???t?? µa? s?µf??a µe t? ????? 6 pa?.1 st???e?? st t?? G??? ?a? µ?a? s?µßas? e?t??es?? epe?e??as?a? s?µf??a µe t? ????? 28 pa?. 3 ed?f?? 1 t?? G???.
? p?????? ?p??es??? ap?st???? µp??e? ?a ???s?µ?p??e? ta ded?µ??a t?? pa?a??pt?? se ?e?d???µ? µ??f?, d??. ????? ?a ta a?t?st???e? se ??p???? ???st?, ??a ?a ße?t??se? t?? d???? t?? ?p??es?e?, p.?. ??a t?? te????? ße?t?st?p???s? t?? ap?st???? ?a? ??a t?? pa???s?as? t?? e??µe??t???? de?t??? ? ??a stat?st????? s??p???. ? p?????? ?p??es??? ap?st???? de? ???s?µ?p??e? ta ded?µ??a t?? pa?a??pt?? t?? e??µe??t???? µa? de?t???, ??a ?a ape?????e? ??apt? ? ?d??? se a?t??? ? ??a ?a ta pa?a????se? se t??t???.
?a e??µe??t??? de?t?a pe??????? ??a ep???µa??µe?? «web-beacon», d??. ??a a??e?? µe µ??e??? p??e?, t? ?p??? a?a?a?e?ta? ap? t?? d?a??µ?st? µa?, ?, a? ???s?µ?p????µe ??a? p????? ?p??es??? ap?st????, ap? t?? d?a??µ?st? a?t??, µ???? a????e? ??p???? t? e??µe??t??? de?t??. St? p?a?s?? a?t?? t?? a?????s?? s???e?t?????ta? ?at’ a???? te?????? p????f???e?, ?p?? p????f???e? s?et???? µe t?? pe?????t? ?st?? ?a? t? s?st?µ? sa?, ?a??? ?a? ? d?e????s? IP ?a? ? st??µ? t?? a?????s??.
?? p????f???e? a?t?? ???s?µ?p?????ta? ??a t?? te????? ße?t??s? t?? s??ß?? ß?s? t?? te?????? st???e??? ? t?? ?µ?d??-st???? ?a? t?? s?µpe??f???? a?????s?? t??? ß?s? t?? t?p??es??? a???t?s?? (?? ?p??e? p??sd???????ta? µe ß???e?a t?? d?e????s?? IP) ? t?? ?????? p??sßas??. Sta s???e?µ??a stat?st??? st???e?a a???e? ep?s?? ? p??sd????sµ?? t?? a? ta e??µe??t??? de?t?a a??????ta?, p?te a??????ta? ?a? se p????? s??d?sµ??? ???eta? ????.
?? p????f???e? a?t?? µp????? µe?, ??a te??????? ??????, ?a s?s?et?st??? µe t??? µeµ???µ????? pa?a??pte? t?? e??µe??t???? de?t???. ?e? a???e? ?µ?? ??te st?? d???? µa? ??te, se pe??pt?s? ???s?? e??? t?t????, st?? p????se?? t?? pa????? ?p??es??? ap?st????, ?a pa?a???????s??µe µeµ???µ????? ???ste?. ? a???????s? ???eta?, ??a ?a ?ata??ß??µe ?e????, d??. a????µa, t?? a?a???st???? s????e?e? t?? ???st?? µa?, ?a? ?a p??sa?µ?s??µe ta pe??e??µe?a µa? se a?t???, ? ?a ap?ste????µe d?af???p???µ??a pe??e??µe?a st??? ???ste? µa?, ß?se? t?? e?d?afe???t?? t???. ??a ?e????st? a?????s? t?? µ?t??s?? ep?d?se?? e??a? d?st???? a??f??t? ?a? st?? pe??pt?s? a?t? ?a p??pe? ?a a?????e? ? s??d??µ? st? e??µe??t??? de?t?? e? ?????????.
? ap?st??? t?? e??µe??t???? de?t??? ?a? ? s??af?? µ?t??s? t?? ep?d?se?? ???eta? ß?s? t?? s???at??es?? t?? pa?a??pt? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a ?a? t? ????? 7 t?? G??? se s??d?asµ? µe t? ????? 7 pa?. 2 s?µe?? 3 t?? ??µ?? pe?? a??µ?t?? a?ta????sµ?? (UWG) ?, a? de? apa?te?ta? ? s???at??es?, ß?s? t?? ??µ?µ?? d??a??µat?? µa? st? ?µes? µ???et???? s?µf??a µe t? ????? 6 pa?. 1 st???e?? st t?? G??? se s??d?asµ? µe t? ????? 7 pa?. 3 t?? UWG. ?? ??µ??? p?a?s?? st?? pe??pt?s? eµp?????? s??se??, st?? ?p??e? t? e??µe??t??? de?t?? e??a? a?ap?spast? µ???? t?? s?µßat???? ?p???e?se??, e??a? t? ????? 6 pa?. 1 st???e?? ß t?? G???.
? p??t??????s? t?? d?ad??as?a? ?ata????s?? ???eta? ß?s? t?? ????µ?? s?µf????t?? µa? s?µf??a µe t? ????? 6 pa?. 1 st???e?? st t?? G???. ???a? s?µf???? µa? ?a pa?????µe ??a f????? p??? t?? ???st? ?a? asfa??? s?st?µa e??µe??t???? de?t???, t? ?pa?? ?a e??p??ete? t?s? ta ep??e???s?a?? µa? s?µf????ta, ?a a?tap?????eta? st?? p??sd???e? t?? ???st?? µa? ?a? ?a µa? ep?t??pe? ep?p???? t?? ap?de??? t?? s???ata??se??.    

6. COOKIES

G?a ?a ?????µe e???st??? t?? ep?s?e?? st?? ?st?t?p? µa? ?a? ?a ?atast?s??µe d??at? t?? ???s? s???e???µ???? ?e?t???????, ???s?µ?p????µe se d??f??e? se??de? ta ep???µa??µe?a Cookies. S??p?? t?? cookies e??a? ?a ?????µe t?? p??sf??? µa? p?? f?????,ap?te?esµat??? ?a? asfa?? ??a t?? ???st?. ?d? p???e?ta? ??a µ???? ?e?µe?a p?? ap????e???ta? st?? te???? s?s?e?? sa?.
 
?e???? ap? a?t? ta Cookies p?? ???s?µ?p?????ta? ap? eµ??, d?a???f??ta?  ?a?? µet? t?? ???? t?? s??ed??as?? t?? Browser, d??ad? µet? t? ??e?s?µ? t?? Browser (ep???µa??µe?? Cookies s??ed??as?s). ???a Cookies pa?aµ????? st?? te???? s?s?e?? sa? ?a? ?a??st??? d??at? se eµ?? st?? ep?µe?? ep?s?e?? sa? ?a a?a?????s??? ?a?? t?? d??? sa? Browser ?a? e?de??µ???? ?a ?????? a?t?µata t?? d???s? sa? (?µµ??a Cookies). ??? ??a pa??de??µa ?at? t?? d?ad??as?a Login st? Goethe.de e?e???p???ste t?? ep????? „pa?aµ??? ?? d???µ????“ µe t?? ep?s?µe??s? e??? s?µad???, e?e???p??e?ta? ??a Cookie µ?s? t?? ?p???? eµe?? µe t?? ???s? t?? se??da? Goethe.de sa? a?a????????µe e?t?? ???sµ???? ?????? ?a??.

?p??e?te ?a de?te t?? ????? t?? ?µµ???? Cookies µ?s? t?? Browser sa?. ?p??e?te ?a ???µ?sete t?? Browser sa? ?ts?, ?ste ?a e??µe???este ??a t?? ???s? t?? Cookies ?a? µ???? sa?, ?a ap?fas??ete ??a t?? ap?d??? t???, ? t?? ap?d??? t?? Cookies ??a ???sµ??e? pe??pt?se?? ? t?? ?e???? ap???e?sµ? t???, ???e Browser d?af??e? ?? p??? t? e?d?? t?? d?a?e???s?? t?? ???µ?se?? t?? Cookies. ??t? pe?????feta? st? ß????t??? Menu ???e Browser, ?p?? a?a??eta? p?? µp??e?te ?a a????ete t?? ???µ?se?? t?? Cookies.

Se pe??pt?s? µ? ap?d???? t?? Cookies µp??e? ? ?e?t???????t?ta t?? ?st?t?p?? µa? ?a pe?????ste?.

?a cookies p?? apa?t???ta? ??a t?? e?t??es? t?? ??e?t??????? ep????????a? ? t?? pa???? ???sµ???? ?e?t??????? p?? ese?? ep???µe?te (p. ?. ?e?t?????a ?a?a???? a?????) ap????e???ta? ß?se? t?? ????µ?? s?µfe???t?? µa? ??a t?? te????? ????? ?a? ße?t?st?p???µ??? pa???? t?? ?p??es??? µa? s?µf??a µe t? ????? 6 pa?. 1 st???e?? st G???. ?? ??t????e µ?a a?t?st???? s???at??es? (p.?. µ?a s???at??es? ??a t?? ap????e?s? cookies), ? epe?e??as?a ???eta? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?. ?p??e?te ?a eµp?d?sete t? s?????? t?? ded?µ???? p?? ap????e?t??a? µe ß?s? ta Cookies ?a? af????? t? ???s? t?? ?st?t?p?? ap? es?? (?a? t?? d?e????s?? IP sa?) ape?e???p????ta? st?? s?et???? ???µ?se?? t?? ?d??t???? sa? sfa??a? t?? e??st?te ?at?????e? ?a? ta s??ß??.

St?? pe??pt?s? p?? ??te?ta? ?at? t?? e??at?stas? t?? Cookies ? s???at??es? sa? ??a t?? ap????e?s? t???, ???s?µ?p????µe t?? p?atf??µa Consent Management t?? Usercentrics, ??a ?a te?µ????s??µe t? s???at??es? sa? st?? ap????e?s? s???e???µ???? Cookies st?? te???? s?s?e?? sa? ? st? ???s? s???e???µ???? te????????? s?µf??a µe t??? ?a???e? ??a t?? p??stas?a t?? p??s?p???? ded?µ????. ??????? a?t?? t?? te???????e? e??a? ? Usercentrics GmbH, Rosental 4, 80331 München, Website: https://usercentrics.com/de/ (st? e??? «Usercentrics»).

St?? pe??pt?s? p?? ?a e?s???ete st?? ?st?t?p? µa?, µetaß?ß????ta? ta pa?a??t? p??s?p??? ded?µ??a st?? Usercentrics: ?/?? s???at??es?/-e?? sa? ? ? a?????s? a?t??, ? d?e????s? IP sa?, p????f???e? s?et??? µe t?? pe?????t? ?st?? sa?, p????f???e? s?et??? µe t?? te???? s?s?e?? sa?, t? st??µ? t?? ep?s?e??? sa? st?? ?st?t?p?.

? Usercentrics ???s?µ?p??e?ta? ??a ?a ??f???? ?? p??ß?ep?µe?e? ap? t?? ??µ? s???ata??se?? ??a t? ???s? s???e???µ???? te?????????. ??t? ???eta? s?µf??a µe t? ????? 6 pa?. 1 p??tas? 1 st???e?? ß t?? G???. ?p??e?te ?a a????ete a?? p?sa st??µ? t?? ???µ?se?? t?? Cookies ?????ta? ???? ??t? st??? d?ad??t?a???? t?p??? µa? st?? «???µ?se?? t?? Cookies»  

7. ?????S? WEB

  a) Mapp
???s?µ?p????µe t?? ?p??es?e? t?? eta??e?a? Mapp Digital c/o GmbH, ??a ?a s???????µe stat?st??? st???e?a ??a t?? ???s? t?? p??sf???? µa? st?? ?st?t?p?, ??a ?a t?? ße?t?????µe, ??a ?a ?a??st??µe d??at? t?? a????s? t?? ???s?? t?? p??sf???? µa? st?? ?st?t?p?, ?a? ??a ?a s???????µe t?? e???se?? ap? t??  e????e?e? µa? st?? ?st?t?p?. ?d? µp??e? ?a ???s?µ?p??????? Cookies. St? p?a?s?? a?t?? t?? Tracking d?µ????????ta? p??f?? ???st? µe ?e?d???µ?. ??t? s???????ta? ????? e?d??? d??e?sa ??t? s??a??es?, ????? p??s?p??? ded?µ??a t?? f???a t?? ?e?d???µ??. ?et? t?? ???? t?? ???s?? t?? Mapp ap? eµ??, d?a???f??ta? ta ded?µ??a p?? s????????a? µe a?t? t?? t??p?. ? ap????e?s? t?? cookies t?? Mapp ?a? ? ???s? a?t?? t?? e??a?e??? a????s?? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ? epe?e??as?a ???eta? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.

? Mapp Digital c/o  GmbH e??a? ???at???? eta??e?a t?? Mapp Digital US, LLC (3655 Nobel Drive, Suite 500, San Diego, CA 92122, USA, «Mapp»). ?f?s?? µetaf????ta? ?a? ap????e???ta? p????f???e? se d?a??µ?st?? t?? Mapp st?? ???, ????µe s?µf???se? µe t?? Mapp – ??a ?a d?asfa??ste? ??a ??a??p???t??? ep?ped? p??stas?a? t?? ded?µ???? sa? ?ta? ta ded?µ??a a?t? µetaf????ta? se t??t? ???a – t?p?p???µ??e? ??t?e? p??stas?a? ded?µ????, ?? ?p??e? e?d?d??ta? ??a t?? s??p? a?t? ap? t?? ????pa??? ?p?t??p?. ?p??e?te ?a ??ßete ap? eµ?? ??a a?t???af? t?? pa???sa? s?µf???a?, a? t? ep???µe?te. G?a t?? s??p? a?t? ape?????e?te sta pa?a??t? st???e?a ep????????a?.     

b) Google(Universal) Analytics
G?a t?? ?p??es?a a????s?? ?st?se??d?? ? ?st?t?p?? a?t?? ???s?µ?p??e? t?? Google (Universal) Analytics, µ?a ?p??es?a a????s?? d?ad??t??? t?? Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; «Google»).  ? epe?e??as?a t?? ded?µ???? p??s?p???? ?a?a?t??a t?? ???st? µe t? ß???e?a t?? Google Analytics µa? ep?t??pe? t?? a????s? t?? s?µpe??f??? p?????s?? t?? ???st?? µa?. ? a???????s? t?? ded?µ???? p?? s???????µe µa? f???e? st? ??s? ?a µp????µe ?a s???e?t??s??µe p????f???e? s?et??? µe t? ep?ped? ???s?? ?a? t? ?e?t???????t?ta t?? ?st?t?p??. ??t? µa? ß???? st? s??e?? ße?t??s? t?? ?st?t?p??, t?? pe??e??µ???? t?? ?a? t?? f?????t?ta? t?? p??? t?? ???st?.
? ap????e?s? t?? cookies t?? Google Analytics ?a? ? ???s? a?t?? t?? e??a?e??? a????s?? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ? epe?e??as?a ???eta? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.

? Google (Universal) Analytics ???s?µ?p??e? µe??d??? ??a ?a ???e? d??at? t?? ???s? t?? Website ap? es??, ?p?? ??a pa??de??µa ta Cookies. ?? a?t?µata s???e?µ??e?  p????f???e? ??a t?? ???s? sa? a?t?? t?? Website, d?aß?ß????ta? ?at? ?a???a se ??a? Server t?? Google st?? ?.?.?. ?a? ap????e???ta? e?e?. ?e t?? e?e???p???s? t?? a????µ??  ?? se a?t? t?? Website, ???eta? s??tµ?s? t??  d?e????s?? ?? p??? t?? d?aß?ßas? e?t?? t?? ??at?? µe??? t?? ????pa???? ???s?? ? t?? ????? s?µßa???µe??? ????? t?? S?µf???? t?? ????pa???? ??????µ???? ?????. ???? se e?a??et???? pe??pt?se?? d?aß?ß??eta? ? p????? ?? d?e????s? se ??a? Server t?? Google st?? ?.?.?. ?p?? ?a? ???eta? ? s??tµ?s?. ? a????µ? ?? d?e????s? t?? Browser sa?, p?? d?aß?ß??eta? se a?t? t? p?a?s?? ap? t?? Google Analytics, de? s?????eta? ?at? ?a???a µe ???a ded?µ??a t?? Google. ?et? t?? ???? t?? ???s?? t?? Google Analytics ap? eµ??, d?a???f??ta? ta ded?µ??a p?? s????????a? µe a?t? t?? t??p?.

? eta??e?a µe t?? ep???µ?a Google Ireland Limited ??e? s?sta?e? ?a? ?e?t????e? ?at? t? ???a?d??? d??a?? ?a? ??e? ?d?a st?? ?d? Gordon House, Barrow Street, Dublin 4, Irland (“www.google.de”). ?f?s?? d?aß?ß????ta? ?a? ap????e???ta? e?e? p????f???e? ap? t?? Server t?? Google st?? ?.?.?., a?µ?d?a e??a? ? aµe???a???? eta??e?a µe t?? ep???µ?a Google LLC p?? e??a? p?st?p???µ??? µe t?? t?t?? EU-US-Privacy Shield. ?? p??sfat? p?st?p???t??? µp??e?te ?a de?te ed?. ????µe? a?t?? t?? S?µf???? µeta?? t?? ?.?.?. ?a? t?? ????pa???? ?p?t??p?? ??e? d?ap?st?se? ? te?e?ta?a ?t? e?p?????ta? epa???? t? ep?ped? p??stas?a? p??s?p???? ded?µ???? ap? t?? ep??e???s? p?? f??e? t?? p?st?p???s? Privacy Shield.   

c) Google AdWords ?a? Google Conversion Tracking
??t?? ? ?st?t?p?? ???s?µ?p??e? t?? ?p??es?a Google AdWords. ? AdWords e??a? ??a ??e?t?????? d?af?µ?st??? p????aµµa t?? Google Ireland Limited («Google»), Gordon House, Barrow Street, Dublin 4, ???a?d?a.

St? p?a?s?? t?? Google AdWords ???s?µ?p????µe t? ep???µa??µe?? Conversion Tracking. ?ta? ???ete ???? se µ?a a??e??a t?p??et?µ??? ap? t?? Google, t?p??ete?ta? ??a cookie ??a t? Conversion Tracking. ?ta? ? ???st?? ep?s??pteta? ???sµ??e? se??de? t?? ?st?t?p?? a?t?? ?a? t? cookie de? ??e? ???e? a??µ?, ? Google ?a? eµe?? a?a????????µe ?t? ? ???st?? ??e? ???e? ???? st?? a??e??a ?a? p????????e se a?t?? t? se??da.

???e pe??t?? t?? Google AdWords ?aµß??e? ??a ???? cookie. ?a cookies de? µp????? ?a pa?a??????????? ap? t??? ?st?t?p??? t?? pe?at?? t?? AdWords. ?? p????f???e? p?? s???????ta? µe t? ß???e?a t?? Conversion cookie ap?s??p??? st? d?µ??????a stat?st???? Conversion ??a pe??te? t?? AdWords p?? ap?f?s?sa? ?a ???s?µ?p???s??? Conversion Tracking. ?? pe??te? e??µe?????ta? s?et??? µe t?? s??????? a???µ? t?? ???st?? p?? ????? ???e? ???? st?? a??e??a t??? ?a? p????????a? se se??da ses?µasµ??? µe Conversion Tracking Tag. ?e? ?aµß????? ?µ?? p????f???e?, µe t?? ?p??e? ?a µp????sa? ?a a?a?????st??? ?? ???ste? p??s?p???. ?? de? ???ete ?a ??ßete µ???? st? Tracking, µp??e?te ?a a?t?ta??e?te se a?t?? t? ???s? ape?e???p????ta? ap?? t? cookie t?? Google Conversion Tracking µ?s? t?? p?????µµat?? pe?????s?? ?st?? sa? st?? ???µ?se?? ???st?. St? s????e?a de? ?a s?µpe???aµß??este p?a st?? stat?st???? Conversion Tracking.
? ap????e?s? t?? «Conversion Cookies» ?a? ? ???s? a?t?? t?? e??a?e??? Tracking ?????ta? ß?s? t?? ?????? 6 pa?. 1 st???e?? a t?? G???, ef?s?? ??e? d??e? a?t?st???? s???at??es?. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.    

d) Google Analytics Remarketing
? ?st?t?p?? a?t?? ???s?µ?p??e? t?? ?e?t?????e? t?? Google Analytics Remarketing se s??d?asµ? µe t?? ?e?t?????e? t?? Google AdWords ?a? t?? Google DoubleClick p?? d?at??e?ta? se ??e? t?? s?s?e???. ???sf???? e??a? ? Google Ireland Limited («Google»), Gordon House, Barrow Street, Dublin 4, ???a?d?a.

? ?e?t?????a a?t? ?a??st? ef??t? t? d?as??des? t?? d?af?µ?st???? ?µ?d??-st???? p?? d?µ?????????a? µe t?? Google Analytics Remarketing µe t?? ?e?t?????e? t?? Google AdWords ?a? t?? Google DoubleClick p?? d?at??e?ta? se ??e? t?? s?s?e???. ?e t?? t??p? a?t? µp?????e ta e?at?µ??e?µ??a d?af?µ?st??? µ???µata, p?? ßas????ta? sta e?d?af????ta sa? ?a? ????? p??sa?µ?ste? st? ?t?µ? sa? s?µf??a µe t?? p??????µe?? ???s? ?a? t? s?µpe??f??? sa? ?at? t?? p?????s? se ??a te?µat??? (p.?. ????t? t???f???), ?a pa???s?ast??? ?a? se ??p??a ???? te?µat??? s?s?e?? sa? (p.?. t?µp?et ? p??s?p???? ?p?????st??).

?? ??ete d?se? t?? a?t?st???? s???at??es? sa?, ? Google ?a s??d?se? t? ?st????? t?? pe?????s?? sa? st? d?ad??t?? ?a? sta App sa? ??a t?? s??p? a?t? µe t?? ???a??asµ? sa? st?? Google. ?e t?? t??p? a?t? µp????? ?a eµfa?????ta? ta ?d?a e?at?µ??e?µ??a d?af?µ?st??? µ???µata se ???e s?s?e?? st?? ?p??a s??d?este µe t?? ???a??asµ? sa? t?? Google. G?a ?a ?p?st????e? t? ?e?t?????a a?t? ? Google Analytics s?????e? a?a?????st??? ID t?? ???st?? p?? ????? p?st?p????e? ap? t? Google ?a? ta ?p??a s??d???ta? p??s????? µe ta ded?µ??a µa? t?? Google Analytics ??a t?? ?a????sµ? ?a? t? d?µ??????a ?µ?d?? st???? ??a d?af?µ?st???? a??e??e? se ??e? t?? s?s?e???.

? s?????t??s? t?? s???µ???? ded?µ???? st?? ???a??asµ? sa? st?? Google ???eta? ap???e?st??? ß?se? t?? s???at??es? sa?, t?? ?p??a µp??e?te ?a d?sete st?? Google ?a? ?a t?? a?a?a??sete (????? 6 pa?. 1 st???e?? a t?? G???). Se pe??pt?s? d?ad??as??? s??????? ded?µ???? p?? de? e??p?????ta? st?? ???a??asµ? sa? t?? Google (p.?. epe?d? de? ??ete ???a??asµ? Google ? ??ete a?t?ta??e? st?? e??p???s?), ? s?????? ?a? epe?e??as?a t?? st???e??? ßas??eta? st? s???at??es? sa? ??a t?? ap????e?s? cookies st?? ?st?t?p? µa? (????? 6 pa?. 1 st???e?? a t?? G???). ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.   

e) Facebook Pixel
? ?st?t?p?? a?t?? ???s?µ?p??e? ??a t?? µ?t??s? µetat??p?? t? Pixel d??s?? ep?s?ept?? t?? Facebook, e?µeta??e??µe?? ap? t?? Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland («Facebook») Pixel d??s?? ep?s?ept?? t?? Facebook.

G?a eµ??, ?? e?µeta??e?t?? a?t?? t?? ?st?t?p??, ta ded?µ??a p?? s???????ta? e??a? a????µa. ?e? µp????µe ?a ß?????µe ?a???a s?µp??asµa s?et??? µe t?? ta?t?t?ta t?? ???st?? t??. ?a ded?µ??a ?µ?? ap????e???ta? ?a? epe?e??????ta? ap? t? Facebook. ?ts? e??a? d??at? µ?a s??des? t?? ded?µ???? µe t? e??st?te p??f?? ???s?? ?a? t? Facebook µp??e? ?a ???s?µ?p???se? ta ded?µ??a ??a t??? d????? t?? d?af?µ?st????? s??p???, s?µf??a µe t?? ?d???a ???s?? ded?µ???? t?? Facebook. ?e a?t?? t?? t??p? t? Facebook ??e? t? d??at?t?ta ?a p??ß???e? d?af?µ?st???? a??e??e? t?s? st?? se??de? t?? Facebook ?s? ?a? e?t?? t?? Facebook. O? ???a??sµ?? ?e?t?????a? t?? ?st?t?p?? de? µp????µe ?a ep??e?s??µe t? ???s? t?? ded?µ????.
??µ??? ß?s? t?? epe?e??as?a? ded?µ????.

? ???s? t?? Facebook Pixel ???eta? ß?s? t?? ?????? 6 pa?. 1 st???e?? a t?? G???, ef?s?? ??e? d??e? a?t?st???? s???at??es?. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?. 

f) Bing Ads 
St?? ?st?t?p? ???s?µ?p????µe te???????e? t?? Bing Ads (bingads.microsoft.com), ?? ?p??e? d?at??e?ta? ?a? e?µeta??e???ta? ap? t?? Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA («Microsoft»). ?? ??ete ???e? st?? ?st?t?p? µa? µ?s? µ?a? d?af?µ?s?? t?? Microsoft Bing, ? Microsoft t?p??ete? st?? pe??pt?s? a?t? ??a cookie st?? te?µat??? sa? s?s?e??. ?e a?t?? t?? t??p? µp??e? t?s? ? Microsoft ?s? ?a? eµe?? ?a e?a???ß?s??µe ?t? ??p???? ??a?e ???? se ??p??a d?af?µ?s?, p????????e st?? ?st?t?p? µa? ?a? ?at????e se µ?a p???a????sµ??? se??da («Conversion Site»). ?µe?? ap??? µa?a????µe t?? s??????? a???µ? t?? ???st?? p?? ??a?a? ???? se µ?a d?af?µ?s? t?? Bing ?a? st? s????e?a p????????a? st? Conversion Site. ? Microsoft s?????e?, epe?e????eta? ?a? ???s?µ?p??e? p????f???e? µ?s? t?? cookie, ap? t?? ?p??e? d?µ????????ta? p??f?? ???s?? µe t? ???s? ?e?d???µ??. ?a p??f?? ???s?? a?t? ???s?µe???? st?? a????s? t?? s?µpe??f???? t?? ep?s?ept?? ?a? ???s?µ?p?????ta? ??a t?? p??ß??? d?af?µ?st???? a??e????. ?e? ???eta? epe?e??as?a p??s?p???? p????f????? p?? ?a s?et????ta? µe t?? ta?t?t?ta t?? ???st?.
 
? ???s? t?? BingAds ???eta? ß?s? t?? ?????? 6 pa?. 1 st???e?? a t?? G???, ef?s?? ??e? d??e? a?t?st???? s???at??es?. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?. 

g) LINKEDIN INSIGHTS
St?? ?st?se??de? µa? ???s?µ?p????µe t? «Insight Tag» t?? LinkedIn. ?e t?? te???????a a?t? µp????µe ?a d?µ???????µe e???se?? ??a t?? ap?d?s? t?? d?af?µ?se?? µa? ?a? p????f???e? s?et??? µe t? d??d?as? t?? ?st?t?p??. ?pe?e??a??µaste ta ded?µ??a sa?, ??a ?a a???????s??µe t?? d?af?µ?st???? µa? e?st?ate?e? ?a? ?a µa?????µe p????f???e? s?et??? µe t??? ep?s??pte? t?? ?st?t?p?? p?? µp??e? ?a ????? ???e? se eµ?? µ?s? t?? d?af?µ?st???? µa? e?st?ate??? st? LinkedIn.

? ???s? t?? LINKEDIN INSIGHTS ???eta? ß?s? t?? ?????? 6 pa?. 1 st???e?? a t?? G???, ef?s?? ??e? d??e? a?t?st???? s???at??es?. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.    

8. SOCIAL NETWORKS

  a) ???s? t?? Social Plugins ?a? Widgets t?? Facebook, Twitter, Instagram ?a?  V? (V Kontakte)  µe t?? ???s? t?? ??s??  Shariff.
St?? ?st?se??de? µa? ???eta? ???s? t?? Social Buttons ?a? Widgets ap? ta ????????? d??t?a.

G?a ?a d?asfa??s??µe t?? ?a??te?? p??stas?a t?? ep?s??pt? st?? ?st?se??da µa?, a?t? ta Buttons ?a? Widgets de? pe????????ta?, a??? s??d???ta? st?? se??da µ??? µe t?? ???s? e??? HTML-Links. ??t? ? s??des? e????ta? ?t? se pe??pt?s? ???s?? µ?a? se??da? µe t?? pa???s?a µa? st? Web p?? pe??????? t?t??a Buttons, de? d?µ?????e?ta? s??des? µe t??? Server t?? pa????? t?? e??st?te ?????????? d??t???.

??? e?e???p???sete ??a ap? a?t? ta Buttons, ?a a????e? ??a ??? pa?????? t?? Browser sa? ?a? ?a ?a??se? t?? se??da t?? e??st?te pa????? ?p??es???, st?? ?p??a (e?de??µ???? µet? t?? e?sa???? t?? ded?µ???? sa? Login) µp??e?te p.?. ?a e?e???p???sete t? Share-Button.

??? s??p? ?a? t?? ??tas? t?? s??????? t?? ded?µ???? ?a? t?? pe?a?t??? epe?e??as?a ?a? ???s? t??? ap? t?? p????? st?? se??de? t??, ?a??? ?a? t?? d??at?t?ta ep????????a? ?a? ta s?et??? d??a??µat? sa? ?a? t?? d??at?t?te? ???µ?s?? ??a t?? p??stas?a t?? ?d??t???? sfa??a? sa?, ?a ß?e?te st?? ?d???e? p??stas?a? p??s?p???? ded?µ???? t?? pa?????:

https://www.facebook.com/policy.php
https://twitter.com/privacy
https://help.instagram.com/155833707900388
https://vk.com/privacy/eu

   
b) ???s? t?? Widgets ap? t? Spotify ?a? t?  Soundcloud
St?? ?st?se??de? µa? ???eta? ???s? t?? ep???µa??µe??? Widgets ap? ta d??t?a Spotify ?a? Soundcloud p??? t? s??p? t?? d?ad?ast???? d?µ??????a? t?? pe??e??µ???? µa?. ??t? e??p??ete? t?? t???s? t?? ?pe?e???t?? ??µ?µ?? d??a??µ?t?? µa? st? p?a?s?? µ?a? a?t?st??µ?s?? s?µfe???t?? ??a t?? pa???s?as? t?? p???µ?s?? t?? p??sf???? µa? ?a? t?? d?ast????t?t?? µa? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? f GDPR.

??? ?a??sete µ?a se??da µe t?? pa???s?a µa? st? Web p?? pe????e? ??a t?t??? Widget, ? Browser sa? d?µ?????e? t?? ?µes? s??des? µe t??? Server t?? Spotify ?a? t?? Soundcloud. ?? pe??e??µe?? t?? Widgets d?aß?ß??eta? ap? t?? e??st?te p????? ap’ e??e?a? st? d??? sa? Browser ?a? s??d?eta? µe t?? se??da. ?e t? s??des? t?? Widgets ?a ??ßete ap? t?? p????? t?? p????f???a ?t? ? Browser sa? ??e? ?a??se? t?? a?t?st???? se??da µe t?? pa???s?a µa? st? Web a??µ? ?a? e?? de? ??ete ??p??? p??f?? ? de? ??ete p??ße? se Login. ??t? ? p????f???a (µa?? µe t?? ?? d?e????s? sa?) d?aß?ß??eta? ap? t?? Browser sa? ap’ e??e?a? se ??a? Server t?? e??st?te pa????? ?a? ap????e?eta? e?e?.

??? ???ate Login se µ?a ap? t?? ?p??es?e?, µp??e? ? p?????? ?a ?atat??e? ?µesa t?? ep?s?e?? t??Website µa? st? p??f?? sa? t?? e??st?te ?????????? d??t???. ??? a????ep?d??te µe ta Widgets p.?. pa????ta? pe??e??µe?a, t?te ? a?t?st???? p????f???a ?a µetaß?ß??eta? ap’ e??e?a? se ??a? Server t?? pa????? ?a? ?a ap????e?eta? e?e?.

??t?? ?? p????f???e? µp??e?  e?t?? a?t?? ?a d?µ?s?e???ta? st? ????????? d??t?? ?a? e?e? ?a eµfa??st??? ??  epaf?? sa?.

? ???s? t?? Spotify ?a? t?? Soundcloud ???eta? µet? ap? a?t?st???? s???at??es? ?a? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.

??? s??p? ?a? t?? ??tas? t?? s??????? t?? ded?µ???? ?a? t?? pe?a?t??? epe?e??as?a ?a? ???s? t??? ap? t?? p????? st?? se??de? t??, ?a??? ?a? t?? d??at?t?ta ep????????a? ?a? ta s?et??? d??a??µat? sa? ?a? t?? d??at?t?te? ???µ?s?? ??a t?? p??stas?a t?? ?d??t???? sfa??a? sa?, ?a ß?e?te st?? ?d???e? p??stas?a? p??s?p???? ded?µ???? t?? pa?????:

Spotify AB: https://www.spotify.com/de/legal/privacy-policy/
SoundCloud Limited: https://soundcloud.com/pages/privacy   

c) S??des? ?a? pa???s?as? pe??e??µ???? t?? Social Media.Twitter, Instagram, Facebook ?a? ta ???p?.
St?? ?st?se??da µa?, ?d?a?te?a st? p?a?s?? t?? ?????? t?? ??st?t??t?? G?a?te µp??e? ?a eµfa??st??? pe??e??µe?a (Posts, s????a ?a? / ? ?a????a) ap? t? Twitter, Instagram ?a? Facebook µ?s? Social Plugins.

?p??e? ep?s?? ?a eµfa??st??? pe??e??µe?a ap? ???a ????????? d??t?a (p.?. Spotify ?a? Soundcloud) µ?s? e??? Social Plugin. ??s? t?? Social Plugin µp??e? ?a d?µ???????e? µ?a ap’ e??e?a? s??des? µe t??? Server t?? e??st?te d??t???, ?p?? ???eta? ? d?aß?ßas? t?? ded?µ???? p??? t?? p?????. ?d? Se a?t? µp??e? ?a a?????? ?d?a?te?a ta a??????a ded?µ??a:???????

• ?st?t?p?? p?? ep?s?ef???ate
• p????f???e? Browser
• p????f???e? ??a t? ?e?t??????? s?st?µa
• ?? – d?e????s?

? ???s? t?? pe??e??µ???? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.   

d) You Tube ?a? Vime? Video Plugin
Se a?t? t?? ?st?t?p? s??d???ta? p??? t? s??p? µ?a? d?ad?ast???? d?aµ??f?s?? t?? pe??e??µ???? µa? µ?s? t?? You Tube ?a? Vimeo, ta pe??e??µe?a t??t?? pa?????.

?? You Tube ?e?t????e? ?p? t?? eta??e?a µe t?? ep???µ?a Google Ireland Limited, p?? ??e? s?sta?e? ?a? ?e?t????e? ?at? t? ???a?d??? d??a?? ?a? ??e? ?d?a st?? ?d? Gordon House, Barrow Street, Dublin 4, Irland (“Google”).

To Vimeo ?e?t????e? ?p? t?? eta??e?a µe t?? ep???µ?a Vimeo LLC, 555 West 18th Street, New York, New York 10011, U.S.A.

G?a ?a d?asfa??ste? ? ?a??te?? p??stas?a t?? ded?µ???? sa? ?at? t?? ep?s?e?? t?? ?st?t?p?? µa?, ta Plugins s??d???ta? st?? se??da µe t?t??? t??p?, ?ste µe ??a p??s?et? ???? ?a µp????? ?a e?e???p??????? µe t? s??a??es? sa?. ??t? ? s??des? e????ta? ?t? se pe??pt?s? ???s?? µ?a? se??da? ?p?? eµfa????µaste ?a? pe????e? a?t? ta Plugins, ?a µ?? d?µ?????e?ta? s??des? µe t?? Server t?? e??st?te ?????????? d??t???. ????? ese?? e?e???p??e?te ta Plugins, ?a p?????? ? Browser sa?  st?? ?µes? s??des? µe t??? Server t?? e??st?te ?????????? d??t???.

?? pe??e??µe?? t?? e??st?te Plugin ?a d?aß?ß??eta? ap? t?? a?µ?d?? p????? ap’ e??e?a? st?? Browser sa? ?a? ?a s??d?eta? st?? se??da. ?e t?? s??des? t?? Plugins ? p?????? ?aµß??e? t?? p????f???a, ?t? ? Browser sa?, ???ese t?? a?t?st???? se??da t?? ?st?t?p?? p?? eµfa????µaste, a??µ? ?a? e?? de? ??ete p??f?? st?? a?t?st???? p?????, ? de? ??ete p??ße? se Login. ??t? ? p????f???a (µa?? µe t?? ??-d?e????s? sa?) ?a d?aß?ß??eta? ap? t?? Browser sa? ap’ e??e?a? se ??a? Server t?? e??st?te pa????? (e?de??µ???? st?? ?.?.?.) ?a? e?e? ?a ap????e?eta?.

??? e?e???p???ste Plugins p.?. e?e???p??e?ta? t?? ep????? “Like” ?a d?aß?ß??eta? ? a?t?st???? p????f???a ep?s?? ap’ e??e?a? se ??a? Server t?? pa????? ?a? ?a ap????e?eta? e?e?.
???????
G?a ta Videos t?? YouTube, p?? s??d???ta? st?? se??da µa?, e?e???p??e?ta? ? pe?a?t??? ???µ?s? p??stas?a? p??s?p???? ded?µ????. ??t? s?µa??e? ?t? de? s???????ta? ?a? de? ap????e???ta? ?a????? p????f???e? ap? t??? ep?s??pte? t?? ?st?se??da? st? YouTube e?t?? e?? e?e? pa??eta? t? Video.

G?a ta Videos t?? Vimeo, p?? s??d???ta? µe t?? se??da µa?, ??e? e?s?µat??e? a?t?µata t? Trackingtool Google Analytics. Sta ap?te??sµata t?? a????s?? p?? s???????ta? ed?, de? ????µe ?aµ?a ep????? ?a? de? µp????µe ?a ta d??µe. ?a??????a ?a e?e???p??????? Web-Beacons  µe t? s??des? t?? Vimeo-Videos µe t?? e?e???p???s? t??? st??? ep?s??pte? t?? ?st?se??d??. 

? ???s? t?? pe??e??µ???? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ap???e?st??? s?µf??a µe t? ????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.

???? s??p??? ?a? t?? ??tas? t?? s??????? t?? ded?µ???? ?a? t?? pe?a?t??? epe?e??as?a ?a? ???s? t??? ap? t??? pa?????? ?a??? ?a? ta s?et??? d??a??µata ?a? t?? d??at?t?te? ???µ?s?? ??a t?? p??stas?a t?? ?d??t???? t??? sfa??a? µp??e?te ?a ß?e?te st?? ?d???e? ??a t?? p??stas?a t?? p??s?p???? ded?µ???? t?? pa?????:

YouTube / Google: https://www.google.de/intl/de/policies/privacy/ 
Vimeo: https://vimeo.com/privacy    

e) ?  Online pa???s?a µa? sta ????????? d??t?a
? pa???s?a µa? sta ????????? d??t?a ?a? st?? p?atf??µe? e??p??ete? t?? ?a??te?? ?a? e?e??? ep????????a µe t??? pe??te? µa? ?a? t??? e?d?afe??µe????. ??e? e??µe?????µe ??a ta p?????ta µa?.

?e t?? Online ep?s?e??  pa???s?a sta ????????? d??t?a µp??e? ta ded?µ??a sa? ?a s???e????? ?a? ?a ap????e?t??? a?t?µata ??a s??p??? ??e??a? t?? a????? ?a? d?af?µ?se??. ?p? a?t? ta ded?µ??a d?µ????????ta? µe t?? ???s? ?e?d???µ?? ta ep???µa??µe?a p??f?? ???st?. ??t? µp????? ?a ???s?µ?p??????? p.?. ??a t?? e?e???p???s? a??e???? d?af?µ?s?? e?t?? ?a? e?t?? t?? p?atf??µa?, p?? p??a??? ?a a?tap???????ta? sta e?d?af????ta sa?. 

???? t? s??p? a?t? ???s?µ?p?????ta? ?at? ?a???a Cookies ap? t?? te???? s?s?e?? sa?. Se a?t? ta Cookies ap????e???ta? ? s?µpe??f??? t?? ep?s??pt? ?a? ta e?d?af????ta t?? ???st?. ? ???s? ???eta? µet? ap? a?t?st???? s???at??es? ?a? ap???e?st??? ß?se? t?? ?????? 6 pa?. 1 st???e?? a t?? G???. ? s???at??es? µp??e? ?a a?a????e? a?? p?sa st??µ?.

??? ?? p?atf??µe? t?? p??a?afe??µe??? ?????????? d??t??? ????? t?? ?d?a t??? st?? ?.?.?., ?s??e? t? e???: G?a t?? ?.?.?. ?s??e? µ?a ap?fas? ?ata?????t?ta? t?? ????pa???? ?p?t??p??. ??t? a?af??eta? st? EU-US Privacy Shield. ?? ep??a??? p?st?p???t??? ??a t?? ???e ep??e???s? µp??e?te ?a de?te ed? ed? eingesehen werden:
https://www.privacyshield.gov/list.

?ept?µe?e?? p????f???e? ??a t?? epe?e??as?a ?a? t?? ???s? t?? ded?µ???? ap? t??? pa?????? st?? se??de? t???, ?a??? ?a? ??a t?? d??at?t?ta ep????????a? ?a? ta s?et??? d??a??µata sa? ?a? ??a t?? d??at?t?te? ???µ?s?? ??a t?? p??stas?a t?? ?d??t???? sa? sfa??a?, ?d?a?te?a ??a t?? d??at?t?te? ??e?s?? e?a?t??s?? (Opt-Out), ?a ß?e?te st?? ?d???e? p??stas?a? p?? s??d???ta? µe t??? pa??????. ??? pa?? ta?ta ??e???este ß???e?a, µp??e?te ?a ape?????e?te se eµ??.

Facebook: https://www.facebook.com/about/privacy/     
???at?t?ta ??e?s?? e?a?t??s?? (Opt-Out):
Facebook: https://www.facebook.com/settings?tab=ads      

f) Social Media Monitoring
T? ??st?t??t? G?a?te a??????e? t?? a?a?t?se?? p?? d?µ?s?e???ta? st?? ?p??es?e? Social Media e?t?? t?? goethe.de ?a? ta ded?µ??a ap?d?s?? t?? Social Media, µe s??p? t? ße?t??s? t?? p???t?ta? ?a? t?? pe?a?t??? a??pt??? t?? p??sfe??µe??? pe??e??µ????, t? ße?t?st?p???s? t?? d?ast????t?t?? µ???et???? ?a??? ?a? t?? e?t?p?sµ? p??a??? ???d???? (p.?. p???t???? ???se?? ?a? ep????????a??? ???se?? ? ep?pt?se?? f?s???? ?e????t?? p?? ep??e????? t? ??st?t??t? G?a?te). G?a a?t?? t?? s??p? ???s?µ?p??e?ta? t? e??a?e?? ?ata??af?? ?a? a????s?? t?? Social Media Talkwalker S.à r.l., 16, Avenue Monterey L-2163 Luxembourg.

?? e?te???µe?e? ap? es?? e????e?e? st?? ?p??es?e? Social Media ?a? ?? p????f???e? p?? pa???ete sta p??f?? sa?, s?µpe???aµßa??µ???? t?? f????µ, t?? ?logs ?a? t?? d?ad??t?a??? e?d?se???af???? ?st?se??d?? s???????ta? ?a? a?a????ta?. ?pe?e??????ta? µ??? d?a??s?µe? st? ????? p????f???e?, ?? ?p??e? µp??e? ?a pe???aµß????? ep?s?? µeµ???µ??a ts?t?ta ? p??s?p??? ded?µ??a, ?p?? t? ???µa ???st? sa?. ? a???????s? e??p??ete? t?? p??stas?a t?? ?pe??s????t?? st? p?a?s?? t?? st??µ?s?? s?µfe???t?? ????µ?? s?µfe???t?? µa? s?µf??a µe t? ????? 6 pa?. 1 ed. 1 st???e?? st t?? G??? st? p?a?s?? t?? ße?t?st?p???s?? t?? p??sf???? µa?, ?a??? ?a? ??a t?? ???? p????f????? ?a? t?? ???a???? p??e?d?p???s?? ??a p??a???? p???t????? ? f?s????? ???d?????. ?a p??s?p??? ded?µ??a epe?e??????ta? ?????? se s???e?t??t??? µ??f? ?a? ??a t??? pa?ap??? s??p???. ?a p??s?p??? ded?µ??a t?? ep?µ????? ?p??e?µ???? de? epe?e??????ta? s??p?µa, a????µ?p?????ta? se µe???? ßa?µ? ?at? t? d????e?a t?? epe?e??as?a? t??? ?a? de? ???s?µ?p?????ta? ß?ßa?a ??a t? d?µ??????a at?µ???? p??f?? t?? ???st?? ?a? ???st????. ???a? ?µ?? d??at?? ?a ?ata??af??? ?a? ?a ???s?µ?p??????? es?te???? µeµ???µ??a ts?t?ta, ??a ?a pe????????? µ?a s???e???µ??? d?ast????t?ta µ???et???? t?? ??st?t??t?? G?a?te.     

9. ???????S? ???????O? S? ??????S

 
a) ??aß?ßas? t?? ded?µ???? se ??st?t??ta G?a?te
?et? t?? d?µ??????a e??? ???a??asµ?? sa? Goethe.de ?a??stata? d??at? ? p??sßas? st?? d?e????se?? d?a?e???s?? t?? a?µ?d??? ??st?t??t?? G?a?te st? e??te???? ? p??sßas? sta ded?µ??a p?? ?p?????? st?? ???a??asµ? sa?. ? ?e??µe?? epe?e??as?a t?? ded?µ???? se a?t? t? p?a?s??, e??p??ete? t? d?????t??? epe?e??as?a t?? ded?µ???? t?? ???st??, p.?. ??a t?? d?????s? / ap???e?sµ? / d?a??af? ?  t?? ?ata??µ? ????? ?a? d??a??µ?t?? e?t?? t?? s?st?µat??. ??µ??? ß?s? ap?te?e? ? e?p????s? t?? s?µßas?? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? b GDPR. ?e?a?t??? e??p??ete? s?µf??a µe t? ????? 6 ed. 1, p??tas? 1 st???e?? f GDPR st?? d?af??a?? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? ??a ta ?????a st???e?a ?a? t?? ???? a??e????t?s? t?? ded?µ???? se ?????a st???e?a ?a? ???? s????a ded?µ???? t?? s?st?µat?? µa?. ?p? t?? ???? p?e??? ta ded?µ??a t?? ???st?? µp????? (se a????µ? µ??f?) ?a ???s?µ?p??????? ??a t?? ße?t??s? t?? Webp??sf???? µa?. ??t? e??p??ete? s?µf??a µe t? ????? 6 ed. 1 p??tas? 1 st???e?? f GDPR st?? t???s? t?? ?pe?e???t?? ??µ?µ?? s?µfe???t?? µa? st? p?a?s?? t?? a?t?st??µ?s?? s?µfe???t?? st?? ße?t?st?p???s? t?? p??sf???? µa?.

?f?s?? p??s?p??? ded?µ??a d?aß?ßast??? se ??a ??st?t??t? G?a?te t??t?? ???a? ?a? de? ?f?stata? ap?fas? a?t?st????a? t?? ????pa???? ?p?t??p?? s?µf??a µe t? ????? 45 ed. 1 GDPR, t?te ? d?aß?ßas? t?? ded?µ???? ?a ???eta? µe ß?s? t?? st??ta? ??t?e? p??stas?a? ded?µ???? p?? ????? e?d??e? ap? t?? ????pa??? ?p?t??p?, p?? ap?te???? t?? ?at?????e? e????se?? s?µf??a µe t? ?????    46 ed. 2 st???e?? c GDPR. ??t???afa ap? a?t?? t?? st??ta? ??t?e? p??stas?a? ded?µ???? t?? ?.?. µp??e?te ?a ß?e?te st?? ?st?t?p?: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de.

G?a t?? pe??pt?s? p?? ap???e?ste?te ap? µ?a e??tas? t?? ??st?t??t?? G?a?te e? a?t?a? e??? ap? t??? ?????? p?? ?a???????ta? st?? ?a????sµ? ??et?se?? (PDF, 365 kB) ?a? t? ??st?t??t? G?a?te ep?ß???e? ??’ a?t? t?? pa???sµ?? ap???e?sµ? sa? ap? t?? s?µµet??? sa? se e?et?se??, st? p?a?s?? t?? d?a?e???s?? t?? e?et?se??, ta ded?µ??a sa? ?a ap?st?????ta? sta e?etast??? ???t?a t?? ??st?t??t?? G?a?te pa???sµ??? ?a??? ?a? sta e?etast??? ???t?a t?? ??st??a??? ??p??µat?? G??ssa? (ÖSD) p??? t? s??p? t?? e?t??es?? a?t?? t?? µ?t??? (??e???? t?? t???s?? t?? ep?ßa???µe??? e?etast???? ap???e?sµ??) (ß??pe s?et??? t?? pa????af? 2 t?? ?a????sµ?? ??et?se??) ?a? e?e? ?a epe?e??????ta?. ??t? s?µßa??e? ß?se? t?? e?p????s?? t?? ?????? s?µf???? ??a t?? p??et??µas?a µ?a? e??tas?? ?at? t? ????? 6 ed. 1 st???e?? b) t?? ?a????sµ?? GDPR. ?f?s?? ? s?et??? epe?e??as?a ?aµß??e? ???a se ???t?? p?? ß??s?eta? e?t?? t?? ????pa???? ???s?? ? t?? ????pa???? ??????µ???? ?????, a?t? ?a ???eta? ep?s?? st? ßa?µ? t?? a?a??a??t?ta? t?? d?aß?ßas?? ??a t?? e?p????s? a?t?? t?? s?µf????.     

b) ??aß?ßas? ded?µ???? st? ?e?t???? a??e?? e?et?se??
???? t? s??p? t?? e?????? ???s??t?ta? ?a? t?? ??d?s?? t?? ßeßa??se?? a?t??at?stas?? ap????e???ta? ?a? ???s?µ?p?????ta? ded?µ??a p?? af????? t?? e?et?se?? st?? ?p??e? ?p?ß?????ate, st? ?e?t???? a??e?? e?et?se?? (t? a??tat? ??a 10 ?t?). ??t? ???eta? µe ß?s? t?? e?p????s? t?? s?µßas?? s?µf??a µe t? ????? 6 ed. 1 st???e?? ß t?? ?a????sµ?? GDPR.  

10. ?SF????? ?O? ???????O?

?µe?? ?a d?asfa??s??µe t??? ?st?t?p??? µa? ?a? ta ???p? s?st?µata µa? µe t?? ???? te?????? ?a? d????a??t???? µ?t??? ??a?t? t?? ap??e?a?, ?atast??f??, ep?µßas??, a??a??? ? epe?e??as?a? t?? ded?µ???? sa? ap? µ? e???s??d?t?µ??a ?t?µa, ?p?? ?at? t?? d?µ??????a t?? ???a??asµ?? Goethe.de ? t?? µeta?e??ste?? e?sa???? Login µ?s? t?? s?st?µat?? SSL- ???pt????f?s??.   
 

11. ?? ?????O???? S?S ??? ? ?????????? ???????O???S

O? ????µe??? ??ete ta e??? d??a??µata:

• s?µf??a µe t? ????? 15 t?? ?a????sµ?? GDPR ??ete t? d??a??µa ?a ??t?sete st?? ??tas? p?? a?af??eta? e?e?, p????f???e? ??a ta ded?µ??a p??s?p???? ?a?a?t??a sa? p?? eµe?? epe?e??a??µaste,
• s?µf??a µe t? ????? 16 t?? ?a????sµ??  GDPR ??ete t? d??a??µa ?a ??t?sete ?µesa t?? d?????s? ?a??asµ???? ? t?? s?µp????s? ??a t?? p????t?ta t?? ded?µ???? sa?, p?? ????? ap????e?te? ap? eµ??,
• s?µf??a µe t? ????? 17 t?? ?a????sµ?? GDPR ??ete t? d??a??µa ?a ??t?sete t?? d?a??af? t?? ded?µ???? p??s?p???? ?a?a?t??a p?? ????? ap????e?te? ap? eµ??, ef?s?? ? pe?a?t??? epe?e??as?a de? e??a? apa?a?t?t?
  • ??a t?? ?s??s? t?? d??a??µat?? ?? p??? t?? e?e??e?? ??f?as? ?a? t?? p????f???s?,
  • ??a t?? e?p????s? ??p??a? ??µ???? ?p?????s??,
  • ??a ?????? d?µ?s??? s?µf????t?? ?
  • ??a t?? ??e?s?, ?s??s? ? ap?????s? ??µ???? a???se??,
• s?µf??a µe t? ????? 18 t?? ?a????sµ?? GDPR ??ete t? d??a??µa, ?a ??t?sete t?? pe?????sµ? t?? epe?e??as?a? t?? ded?µ???? p??s?p???? ?a?a?t??a t???, ef?s??
  • ese?? aµf?sß?te?te t?? ????t?ta t?? ded?µ????,
  • ? epe?e??as?a e??a? pa????µ?, a??? ese?? a??e?ste t?? d?a??af? t???,
  • eµe?? de? ??e?a??µaste p?a ta ded?µ??a, a??? ese?? ta ??e???este ??a t?? ??e?s?, ?s??s? ? ap?????s? ??µ?µ?? a???se?? ?
  • ese?? ??ete s?µf??a µe t? ????? 21 t?? ?a????sµ?? GDPR e?e??e? t?? e?a?t??s? sa? ?at? t?? epe?e??as?a?,
• s?µf??a µe t? ????? 20 t?? ?a????sµ?? GDPR ??ete t? d??a??µa ?a ??ßete ta d??? sa? ded?µ??a p??s?p???? ?a?a?t??a, p?? µa? d?a??sate, se µ?a d?µ?µ???, p??s?t? µ??f? p?? µp??e? ?a d?aßaste? ap? µ?????µa, ? ?a ??t?sete t?? d?aß?ßas? se ??a? ???? ?pe????? epe?e??as?a?,
• s?µf??a µe t? ????? 77 t?? ?a????sµ?? GDPR ??ete t? d??a??µa, ?a d?aµa?t????e?te st?? ep?pt??? a???. ?at? ?a???a µp??e?te ?a ape?????e?te p??? t??t? st?? ep?pt??? a??? t?? s??????? t?p?? d?aµ???? sa?, ? t?? t?p?? e??as?a? sa?, ? st?? ?d?a t?? ep??e???s?? µa?. 

G?a e??t?µata ?? p??? t?? s??????, epe?e??as?a ? ???s? t?? ded?µ???? sa? p??s?p???? ?a?a?t??a, ??a p????f???e?, d?????se??, t?? pe?????sµ? t?? epe?e??as?a? ? t?? d?a??af? t?? ded?µ????, ?a??? ?a? t?? a?????s? e?de??µ???? s???ata??se?? p?? d????a?, ? ??a t?? e?a?t??s? ?at? µ?a? s???e???µ???? ???s?? ded?µ????, ?a??? ?a? ??a t? d??a??µa d?aß?ßas?? t?? ded?µ????, ape?????e?te pa?a?a???µe st?? e?teta?µ??? ?pe????? p??stas?a? p??s?p???? ded?µ????:

Die Datenschutzbeauftragte
Goethe-Institut e.V.
Oskar-von-Miller-Ring 18
80333 München
datenschutz@goethe.de